Kushner blames football politics for World
Investor Joshua Kushner says his firm would not have backed Fifa's $20 billion World Cup commercial plan had it foreseen the political backlash, as Uefa

Investor Joshua Kushner has stated his firm would not have participated in Fifa's controversial plan to sell stakes in the World Cup had it anticipated the political firestorm. His comments come as European football's governing body, Uefa, prepares a criminal case against Fifa president Gianni Infantino.
Kushner, a venture capitalist and brother of Jared Kushner, made the statement on Monday. He blamed internal power struggles within global football for the collapse of the proposal, known as Fifa Forward Enterprise (FFE). "While we stand behind the motivations of FFE, we failed to appreciate the political dynamics of global football, and the lengths some would go to," Kushner said.
"Had we known what this would devolve into, we would not have gotten involved," he added. His firm, Thrive Capital, had worked on the deal privately for months and was set to lead the investment process.
The Fifa Forward Enterprise Plan
The FFE was a proposal to create a new commercial subsidiary for Fifa, valued at $20 billion. The plan involved selling stakes in this entity to private investors, with the revenue intended to fund Fifa events, including the World Cup. Fifa argued the initiative would have raised $4.2 billion specifically to benefit football development in poorer nations. The global body also stated that its member associations retained the right to vote on and potentially reject the proposal.
The Backlash and Legal Action
The plan faced immediate and fierce criticism from various football stakeholders, who viewed it as an inappropriate privatization of the sport's premier tournament. The backlash was a key factor in the proposal's eventual abandonment. The political dynamics Kushner referenced are now moving into a legal arena. Uefa is preparing to file a criminal complaint against Infantino in Switzerland over the matter, according to the source report from the South China Morning Post.
The Aftermath and Implications
Kushner's involvement added a notable dimension to the story, given his family's political connections in the United States. His statement represents the first time he has commented publicly since the deal fell apart. He emphasized that his firm believed in the stated goals of the FFE plan but was ultimately blindsided by the intensity of the opposition within the sport's governance structures.
The episode highlights the ongoing tensions between Fifa's commercial ambitions and the traditional governance models of international football. It also shows the challenges of introducing large-scale private investment into events that are widely seen as global public goods. The planned criminal case by Uefa signals that the controversy is far from over and may have significant legal repercussions for Fifa's leadership.
With the World Cup plan now scrapped, the focus shifts to the impending legal proceedings in Switzerland and how Fifa will navigate its financial future without the promised $20 billion in private capital.





